Knowing how to improve your SEO on the internet has become essential for all website owners. Professional bloggers, neighborhood businesses or even e-commerce sites need to boost their visibility. So how do you attract visitors to your blog? How to hope to appear in the first search results of Google? Here are 7 key steps to follow to increase your future traffic and the number of future customers.
1. Choose the title of your article carefully
The title, or title tag, is one of the most important points for improving SEO on the internet. Be sure to define it carefully, it is the key to the whole body of your text and even its identity. The title is one of the fastest things picked up by Google’s algorithm. It must be relevant and clearly define the subject you are going to address. Keep in mind that the title is the first thing a user will see when they land on the SERP (Google search results page). It must therefore make the reader want to click on your site and not another.
2. Select the right keywords
The keywords match your target query. They must define precisely either the subject you are going to deal with, or the activity you carry out, if you are a company, or, for example, the products you sell when we are dealing with an e-commerce site. Defining your keywords well is the basis for improving your natural referencing. These keywords must therefore appear not only in your articles, but also in the description of your site as well as in the pages that compose it.
3. Improve your SEO on the internet thanks to the meta-description
The meta description is the little box that readers will see when you appear on the search results page. It must therefore not only be optimized thanks to the keywords that you will have defined beforehand, but it must also be clear, precise and concise since only a few words will have to be sufficient to arouse the desire to click in the Internet user. You will only have 160 characters to “sell” your article as well as book publishing company. The meta description is one of the most important points for SEO on the internet.
4. Work on internal networking
First of all, what is internal linking? The internal linking of a website is the integration of various internal links within an article in order to:
- prioritize your content;
- guide the reader to other information that may be of interest to him;
- practice SEO strategies, such as the semantic cocoon.
Referring a reader to another of your articles builds loyalty and guides him in his quest for information. Indeed, a subject treated in a text can be deepened in another page of your site. It will then be wise to redirect the Internet user, using an internal link, so that he can have more complete explanations. An internal link is therefore a link that will connect two pages of the same site.
5. Optimize Images
Images must also be referenced! To do this, you will need to fill in the ALT or “alternative text” tag. It is thanks to this tag that Google will be able to locate your image and reference it. Of course, the more it appears in the first search results, the more likely you are that the user will click to access your site. So, choose a relevant image that is related to your text. But the ALT tag is not the only way to optimize an image. Its size is also very important. You will therefore need to reduce the weight (or size, in pixels) of your image using a tool, such as Compressor, without altering its quality. An important point in order to optimize the referencing of its site.
6. Secure your site with HTTPS
Not only is the HTTPS secure connection recommended for SEO, but it has also been mandatory since 2017 for online sales sites. Whether you have a blog, a showcase site or an e-commerce site, you will inevitably, at one time or another, collect user data. In this spirit of data collection, it is therefore imperative that your site is secure and that your web address is therefore in HTTPS.
7. Optimize your SEO with a responsive site
First things first: what is a responsive site? This term means that your site must be adapted to the mobile or tablet version. Indeed, nowadays, a large number of Internet users consult websites from their smartphone. However, if your site is not compatible with a mobile version, the reader will certainly not take the initiative to consult it via PC and will never return. The same goes for page load speed. If the loading time is too long, the Internet user will not have the patience to wait and will close your site as quickly as he opened it! This will therefore improve the user experience.
You now know how to improve your SEO on the internet. Do you have an e-commerce site? So, I invite you to consult this specialized article on its development thanks to SEO.
Looking for web editors? Build your team in 5 minutes! Would you like to consult the page of our talents? It’s over here! And don’t forget that SEO is constantly evolving!