You might have heard about Instagram Reels. After all, it is the talk of the town. As soon as Instagram rolled out the reels for its users, it became an instant hit. Blame it on the short attention span of viewers if you want, but it seems like this strategy is working for Instagram.
Not only are creators happy with this new addition, but the regular visitors or viewers find this feature quite attractive. Users spend ample time on reels exploring and watching different types of content in one go.
And as it is such a hit, how about using this for your business. You can even use this feature differently to create content and promote your brand. And that is by opting to embed Instagram reels on website.
If you are looking for a reason to do it. Then you have arrived at the right place because we have 4 reasons for it. These reasons present this case in a strong case and might convince you to adapt to this strategy.
Reasons To Embed Instagram Reels On Website
It feels like Instagram has cracked the code to get more engagement on the platform and attract more users. And that code is to make use of the short attention span, and hence we are witnessing Instagram reels establishing itself in the market. So, you should even use this fantastic feature and embed Instagram reels on your website for the following reasons.
Makes the website more appealing and attractive
We all know that websites now have a considerable role in the success of a brand. With e-commerce and online shopping becoming a routine for businesses and consumers, the website has its importance. In addition, many consumers often determine the quality and reputation of a brand based on their online presence.
Hence it is essential to have an attractive website. And you can use Instagram reels for that purpose. We all know that Instagram users are creative and impressively utilize this feature. So you can showcase the content from other users and bring an element of engagement to your website. Or you can even showcase content from your handle and create awareness and engagement on your website. Either way, it is helping you in making your website more attractive and engaging.
Reduces the bounce rate
As mentioned above, by opting to embed Instagram reels on website, you can increase the website engagement and keep your visitors hooked for a long time. That means it is a great way to reduce the bounce rate of your website.
When a user visits your website and exits it without spending more time, it increases the bounce rate. The increased bounce rate can hamper your search engine ranking and affect your market reputation. That mostly happens when a website does not have any engaging element or content to hold visitors.
But if you have reels on your website, you can easily reduce the bounce rate of your website and keep your visitors hooked by providing them with some content that they can engage with.
Provides a sneak into your Instagram presence
We all know that having a strong Instagram presence is one of the major targets of any marketing plan. And for that, more people must know about your handle and have an easy-to-follow page.
By opting to showcase Instagram reels from your Instagram handle, you can provide a sneak into your online presence to your visitors and promote your handle smartly. The impact of a robust online presence is immense, and consumers often determine the brand’s reputation based on their Instagram strength. So grab this opportunity to promote your Instagram handle and open the door to have a strong Instagram presence.
Provide an understanding of your product
You can use the reels smartly. For example, you can upload the content explaining your product or providing reasons to trust your brand and pick your product. In addition, as reels have less duration, it is more likely that viewers can go through the content and make their decision.
And as reels have such a great impact, why restrict it to the platform itself. What if someone does not have an Instagram account? So by adding Instagram reels on website, you can showcase content to a large set of audience.
Summing It Up…
Instagram reels have brought wonders. Content creators, businesses, viewers, everyone are enjoying its benefits. If being on the platform can create some wonderful results, imagine its outcomes if one can use it beyond the platform boundaries. And hence we suggest you embed Instagram reels on website. There are ample tools currently available on the internet that provide you ease in adding Instagram reels to the website. So what are you waiting for? Search these tools now and add Instagram reels on your website with ease.