You’ve probably heard this before, but it’s worth saying again and again: You need traffic. You need lots of it. And, if you want to succeed as an online business, you need to get your blog the traffic it deserves. Fortunately, there are a lot of ways you can get traffic to your blog and keep it coming back for more. In this post, we’ll explore a few of the most effective strategies for increasing your organic traffic to a blog.
Create Awesome Content
The first and most important strategy for getting traffic to your blog is creating awesome content. This might seem obvious, but it really needs to be emphasized because so many people create blogs for the sake of having a blog (instead of creating a blog for the sake of online business building). Great content is what gets people to your blog, and even what keeps them coming back for more. The more readers you have, the more traffic you’ll get, and the more readers you’ll have, the more traffic you’ll get.
Use Images and Video
One of the most underutilized ways you can get traffic to your blog is by adding images and/or video to your posts. While text-based blogging has a lot to recommend (it’s extremely simple to do, it’s free, and it’s fast), there’s no doubt that images and videos have a major impact on the visibility of a blog. Bloggers who regularly add images and/or videos to their posts have been observed to have up to 10 times the traffic of other bloggers with similar-sized blogs!
Write a Guest Post
A guest post is simply a post you write for another blog and then publish on your own site (or your own domain). The rationale for this is that you want people to see the other blog from their own perspective and link to the original post. If you have a friend or two who are bloggers, you might want to pitch them on guest posting. You can usually get a guest post on someone else’s blog for free or for a small fee. If you’re looking for a guest post, check out this list of blogs that accept guest posts.
Get Reviews From Readers
Another way to get traffic to your blog is by forging a strong relationship with your readers. This can be done by offering reader-exclusive content or special perks. Another option is to ask your readers to leave a review on Amazon, Goodreads, or any other site where people can leave reviews. Once you have a few reviews, the next step is to let readers know you appreciate their business. You can do this by sending an email with a link thanking your readers for visiting your blog and reviewing it.
Guest Post Yourself
This might be a bit of a no-brainer, but it’s worth mentioning: If you’re invited to contribute a guest post to another blog, write one! This is a very powerful way to increase your organic traffic to a blog and get your name in front of thousands of people. As you can imagine, there are a number of ways you can guest post to your own blog. For example, you can create a spin-off post where you address a specific section of your readers. You can also create a series of posts where you cover a subject in depth.
Syndicate to Other Blogs
Another extremely effective way to increase your organic traffic to a blog is by sending a free guest post to a related blog. For example, if you write about travel, you could send a guest post to your travel blog and let readers on that site know about your other blog. The advantage of doing this is that you’re expanding your network of connections and growing your online community of readers. Furthermore, you’re spreading the word about your blog to a whole new audience.
Embed From Other Sites
This is another tactic that’s been around for a while, but that many bloggers are still not using. The concept is simple: You add a snippet of content from another blog to your own and publish it on your site. This is done by copying the code that other bloggers use to embed their content. The result is that your readers get a free snippet of content from the other blog. This could be a lot of different things, including a repost of an article, a recipe, or a tutorial.
No matter what your blogging strategy is, you’ll want to promote your posts on social media and use your keywords in the content. This can help get you more traffic, but it’s important not to overdo it, as excessive advertising can hurt your authority and brand. With the right strategy in place, you can get a lot of traffic to your blog and make a lot of money. But don’t forget: the best way to increase your blog traffic is by creating great content that readers want to read.