Shopify is an e-commerce platform that allows you to set up your online store and sell your products. It is the leading e-commerce platform designed for all types of businesses. And the best part with Shopify is that it allows you to sell your products online via your website or in-person through Shopify POS.
Moreover, this eCommerce website building platform has excellent features for everyone, from newbies to e-commerce experts. So, it doesn’t matter whether you are an aspiring online entrepreneur or an experienced one, go for the Shopify website building platform to grow your business in leaps and bounds.
Now, let’s look at the various advantages of choosing Shopify as your eCommerce website-building platform. Also, understand why Shopify is so popular among most eCommerce business entrepreneurs.
Some of the major advantages of Shopify:
1) Easy To Set Up And Use
Shopify allows you to quickly set up your online store without the difficulties over servers and development costs, as in the case of Magento.
All the features of Shopify are logically structured, making the admin interface clean, user-friendly, and intuitive. You will also find video guides and documentation on the Shopify site if you plan to set up your store on the Shopify platform.
2) Detailed Shopify Admin
The backend of your Shopify store will provide a wide range of reports through which you can understand how your online business is performing. You can check out the best-performing product pages and view the number of orders.
Shopify allows you to see the real-time view to check at what stage of the sales funnel they are. Shopify is the most comprehensive tool for an online business owner as it provides you with in-depth information about your online store.
3) There Are No Technical Worries
One can launch a Shopify store with basic features without any technical expertise. Shopify provides all the software and hosting. Shopify hosting is faster and more secure, and it also looks after all the software updates. So you do not need to worry about technical issues. You can entirely focus your efforts on selling.
4) Secure and Reliable
If you are running an online eCommerce store, then it is quite obvious that you will have to deal with sensitive customer information like – credit card, debit card, and other banking information. Also sometimes you will have to deal with some impatient customers.
For all these, your e-commerce site should be fast and secure. Shopify provides you with a good amount of reliability. The major advantage of a hosted solution. Shopify will look after all the maintenance and upgrades for keeping your shopping cart and store available all the time and will also make sure that your web pages load quickly for your visitors.
You will get the SSL certificate for your online store for encrypting all data and passing it through a secure connection. Also, no need to get worried about PCI compliance, as it is taken care by Shopify.
5) Free Features
Most of the time, when you develop a website from scratch, you also need to pay for the theme. But when you launch your online store, you will get a free theme by default. It is easy to customize it as per the business needs. That is why Shopify is best for beginners as you can customize your website as per your requirements, offering multiple possibilities.
You can easily choose from a hundred e-commerce themed stock photos taken by Shopify photographers. The themes are stocked under the “free images” section. You get the option of sending your items to a professional photography service. There are also various Shopify tools available to build a powerful website.
6) 24 Hours Customer Support
Shopify provides good customer support. Their customer support is available 24/7. They respond instantly, and you can reach them through phone, email, or webchat. The Shopify help centers also have many community forums and extensive documentation. There are also a variety of Shopify university guides.
7) Shopify Is On A Cloud Network
One of the major advantages of using Shopify for launching your online store is that your website will be on a cloud network and not on a server. A server can easily crash on Black Friday or during grand events.
So if you are a beginner and share a server, you will have to hope that the other websites don’t become that popular. But the advantage of being on a cloud network like Shopify is that you are allowed to run your business with ease as the odds of your website being down are rare.
8) Mobile Ready
Mobile visits to any website are now higher than desktop visits. For this, it is necessary to have a mobile-optimized website. Shopify knows this very well, and that is why all the Shopify themes are mobile responsive. Shopify has a free mobile commerce shopping cart. It makes your store look attractive on all devices and will allow your customers to shop freely wherever they are. There are also free i-phone and Android apps which help you to manage your store.
9) SEO and Marketing Tools
Another benefit of Shopify is its powerful search engine optimization features that will improve your website ranking in search results. You will have access to advanced analytics, through which you can know where your customers are coming from and tailor your marketing techniques accordingly.
The app store gives access to diverse marketing tools, including product reviews, email marketing, and social media integration. Shopify helps to create discount codes and social media icons in all the themes. Shopify Kit is also there, and it is designed to help you with digital marketing strategies.
When it is about choosing the right e-commerce platform for business, Shopify is the most popular one among entrepreneurs. It has been very successful in building customer trust in a short time. There is a constant debate among e-commerce enthusiasts about the platform with highly functional features, Shopify wins the race.
If you are looking forward make your presence in the e-commerce market, choose Shopify. You must also reach out to a reputed Shopify website development company in India for building a bug-free Shopify website with highly functional features.