In 2022, video marketing is a powerful tool that can turn simple social media traffic into higher engagement, lucrative sales, and revenue. YouTube is the most powerful and versatile tool that you can use for this. With over 2 billion monthly active users, it is the holy grail of video content. In addition, advertising on YouTube is very effective – some surveys have shown that more than 70% of people purchase products after coming across ads on YouTube.
Tips for Growing your Channel
If you are new to YouTube, then getting started can be an intimidating process. To help you, here is a list of helpful tips that will let you grow your channel by leaps and bounds. On average, people spend more than six hours on YouTube, so you need to capitalize on it.
#1 Optimize your Videos for SEO
Behind its parent company Google, YouTube is the second-largest search engine in the world. As a result, YouTube videos have an enormous share of all Google search engine results. Therefore, optimize your video titles and descriptions for SEO purposes by including target keywords, backlinks, and content tags. Following these practices can help you grow viewership in the long run.
#2 Learn Everything About your Audience
To launch a successful video marketing campaign on YouTube, you need to learn everything about your target demographic. First, competitor research will allow you to know what your target audience expects in terms of content types. Then, utilize the in-built YouTube Analytics to break down your audience into cohorts and analyze their behavior.
#3 Create a Customized and Attractive Thumbnail
Internet users’ attention spans are decreasing, and they can lose interest quickly. A thumbnail is a 2-second elevator pitch that will grab their attention. Instead of using default thumbnails, you should create a customized thumbnail that is informative and enticing. It is easy to create attractive thumbnails with elementary image editing software.
#4 Include an Appealing Call-to-Action (CTA)
The CTA is the bread and butter of any marketer. Always include an upbeat CTA in your videos, encouraging your viewers to like the video, follow your channel, and leave a comment. You can also use the CTA to push them towards other videos, websites, and so on. It’s a simple but powerful tool.
#5 Embed your YouTube Videos in your Blog and Social Media Posts
YouTube is a powerful social media platform in its own right. It is elementary to share YouTube videos on social media platforms like Facebook and Instagram. You should also embed related videos from your channel on any blog posts you make. It increases viewership and SEO rankings.
#6 Make Use of the Exciting YouTube Features
It would be best if you keep yourself abreast of the exciting updates that YouTube comes up with from time to time. For example, YouTube shorts are trendy today. More than 25% of all digital marketers have started to use YouTube shorts for marketing. These catchy videos generally get between 5 and 10 million views. You can also use YouTube Live to engage directly with your audience. These are the perfect avenue for product demonstrations.
#7 Do Not Compromise on Video Quality
Keep the quality of your videos consistent. It is recommended to post regularly, but do not let that hamper the quality of your videos. You can utilize any video editor for YouTube free of cost on online platforms. There are numerous paid tools available that you can download and use at a nominal fee. Do your research to discover the tool that works best for you.
#8 Organize your Videos into Structured Playlists
The YouTube algorithm will prefer your channel and videos if you streamline the user experience. One way to do that is by organizing the videos into structured playlists. A well-organized playlist invites the user to explore all the different videos that you have on your channel. A great example is the food vlogger Mark Wiens, who organizes his videos according to the different countries that he keeps visiting.
#9 Collaborate with Influencers and Creators
Today, social media is a collaborative platform and not a competitive one. One of the best ways to foster trust and create a brand image is to collaborate with social media influencers and creators. By investing in collaborations, you can expand your audience base. This is a quid pro quo situation where you and your collaborator can derive some benefit.
#10 Invest in a Paid YouTube Ad Campaign
In the last quarter of 2021, YouTube earned almost $9 billion in ad revenue alone. YouTube ad campaigns have a very high return on investment and can do wonders for your channel. There is a comprehensive menu of ads for you to choose from, ranging from skippable ads, bumper ads, and sponsored video cards. You can reach a large audience and bombard them with personalized ad content for a comparatively small investment.
Some Parting Words
The above ten tips are some of the most effective methods by which you can grow your YouTube channel. Please avoid bots and spam followers at all costs – as they will do more harm to your channel in the long run. Instead, the best course of action is to cultivate an organic following that consists of people who are interested in the content that you create. The most important thing is to be passionate, create amazing videos, and follow the steps mentioned in the article. Doing so will produce results and drive traffic in your direction.